They will never probably come clean but the latest ad by Surf has people talking. “I like big loads and I cannot lie.”
Twitter users were certainly amused by the homoerotic marketing campaign for the popular detergent which features three sexy, shirtless men doing their laundry.
Alongside the hashtag #CleanTune, the ad’s intention, we think, was to take the lyrics to songs and adapt them to be more relevant to said laundry-doing.
But in the wash-up, the lyric featured, adapted from the Sir-Mix-A-Lot song I Like Big Butts, read: “I like big loads and I cannot lie.”
Many on social media pointed out that someone might be in trouble at Surf’s marketing department, or similarly whoever came up with the lyric might get a raise.
One user wrote: “Someone’s getting a telling off tomorrow! … or a raise.”
Another simply wrote: “This is relevant to my sexually charged interests.”
Was it the work of a cheeky marketing executive or someone unaware of the potential innuendo of the phrase “big loads”?
At the end of the day, who cares? It certainly works for us!
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