WILL SURF COME CLEAN ON DIRTY LAUNDRY AD?


They will never probably come clean but, whether intentional or not, the latest ad tweeted by Surf has created a wave of activity on social media.

Twitter users were certainly amused by the homoerotic marketing campaign for the popular detergent which features three sexy, shirtless men doing their laundry.

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Alongside the hashtag #CleanTune, the ad’s intention, we think, was to take the lyrics to songs and adapt them to be more relevant to said laundry-doing.

But in the wash-up, the lyric featured, adapted from the Sir-Mix-A-Lot song I Like Big Butts, read: “I like big loads and I cannot lie.”

Many on social media pointed out that someone might be in trouble at Surf’s marketing department, or similarly whoever came up with the lyric might get a raise.

One user wrote: “Someone’s getting a telling off tomorrow! … or a raise.”

Another simply wrote: “This is relevant to my sexually charged interests.”

Was it the work of a cheeky marketing executive or someone unaware of the potential innuendo of the phrase “big loads”?

At the end of the day, who cares? It certainly works for us!