American creator Cam Loves Sports has built a growing Australian following with his camp take on AFL, NRL and more. Ahead of his first AFL Grand Final, he spoke to QNews about finding Australian sport, making it more accessible for queer fans and, of course, Kylie Minogue.
If you have spent any time around Australian sports or queer social media this year, there is a fair chance you have heard: “Who the hell is that?”
It is usually delivered with an infectious laugh over footage of a rather aesthetically pleasing Aussie athlete during an AFL or NRL game.
Along with “Fisticuffs” and “Render him aid”, it is one of the catchphrases of Cam Loves Sports, aka Cameron Harrison, the American creator putting his own very camp, very gay spin on sport.
Cam takes moments from games and adds his own commentary, from the action on the field to what is happening in the stands.
But somewhere along the way, he has also started genuinely getting into the sports he began watching for fun.
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Discovering AFL
Cam’s own relationship with sport had always been fairly casual. He grew up doing gymnastics and followed tennis and the Olympics, but only started getting seriously into major sports over the past couple of years.
Based in New York, he started his sports account last year with American football.
“I was like, let’s just watch football, American football,” he told QNews.
“I watch it casually already and it’s the biggest sport here.”
When the NFL season finished, he started looking for something else. AFL came via a friend who travelled to Australia for the 2023 FIFA Women’s World Cup.
“She came back and she was like, ‘There’s this sport, it’s called AFL, it’s Australian Football.’
“I was just like, ‘What the f*ck is that?’”
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Eventually, he decided to watch and his response to the first match was immediate.
“I was just like, ‘What the bleep, bleep, bleep, bleep am I watching?’
“It was like rugby, with football, with soccer, with basketball. It has everything in this sport.
“And then there’s so many teams, and the colours, and then the traditions, and then the fact that you all are able to actually fight, sort of. I’m just like, wow. What a magical sport you all are doing down under.”
Australian fans found Cam quickly
Once Cam started posting about AFL, NRL and rugby, Australians quickly appeared in his audience.
“All of a sudden, in my DMs, it’s flooded with Australian emojis,” he said. “People are like, ‘Love from down under,’ and then people from Sydney and Melbourne and all over the place.”
Being based in the US means his AFL and NRL commentary usually arrives a day or so after Australians have watched the games.
“I’ll start seeing people come and being like, ‘Oh, I’ve been waiting,’” he said.
His catchphrases have become part of the appeal too, and Cam attributes it to growing up watching old television shows.
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“I don’t know how I know that word, fisticuffs,” he said.
“It’s from watching, like, I Love Lucy and old, old shows on rerun.”
‘Give me some money’ has a more obvious origin, he explained.
“I looked at my bank account and I said, ‘Give me some money! Someone, give me some money!’”
Now it tends to come out when the cameras find wealthy-looking spectators sitting in corporate boxes.
“If you’re gonna be so bored, give me some money. Give me a loan, give me a house, give me some airfare!”
‘You’re saying exactly what I’m thinking’
But behind the jokes, Cam has also found a queer audience enjoying sport in their own way.
“’You’re saying exactly what I’m thinking,’ I get that a lot,” he said.
“I get it from men, I get it from women. I’ve even gotten it from alleged straight men too.”
Some gay followers have told Cam his commentary has made sport feel more accessible.
“You’re making it accessible for us to kind of also be more open about our love of the sport, or what we think of the sport,” he said.
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It has also challenged assumptions that gay men simply are not interested in sport.
“I think that the stereotype is that we’re not really into sports, that we don’t really do sports unless it’s like figure skating, or something of a bit more feminine nature,” Cam said.
“Meanwhile, we’re into everything. I see them in the comments, I see them in the DMs.
There is, however, one flaw in his growing gay sports audience.
“None are asking me for dates, but that’s a whole other issue!”
And yes, enjoying sport in his own way includes noticing the men.
“How they f*cking look, I mean, that’s a whole other thing,” Cam said. “There is something about looking at these men who are built this way, that only they could be built this way.”
The impact also goes beyond sport and comedy altogether.
Cam said people going through chemotherapy, grieving family members or dealing with difficult periods have contacted him to say the videos helped.
“I just wanted to post some things and keep myself busy,” he said. “And now I have people actually saying it means something more fundamental than just laughing.
“That’s been probably the best part.”
His AFL Grand Final and Kylie preview
Cam has his first AFL Grand Final to watch this weekend.
He knows Fremantle are chasing their first premiership and, while he refuses to pick sides, admitted there is something appealing about seeing a team finally break through.
Living in New York, Cam compared it to watching the Knicks finally win the NBA title for the first time in half a century this year.
Cam celebrating the Knicks win this year.“It would be interesting to see,” he said.
“I don’t choose sides in any of this, because I just don’t. In any of the sports, I don’t have favourites.”
And then there is arguably the other major event of Grand Final day: Kylie.
“Obviously, as a gay man, I have to see Kylie.”
Cam saw the Tension tour last year and one song in particular is on his wish list for the MCG: Get Outta My Way.
It also doubles as his personal New York crowd-control anthem.
“This is how gay and dramatic I am,” he explained.
“If I’m in a group or a crowd where I just don’t want to be, because I don’t like big crowds, I put on certain songs that get me to walk on the beat.
“So I can just move through these motherf*ckers to get out of my fucking way.”
“I’m like, ‘Get out of my way, come on, come on, let’s move!’”
He would also happily take Say Something, while Padam Padam feels inevitable.
“We know she’s gonna do that song.”
There will, however, be a wait for Cam’s Grand Final and Kylie commentary.
Keeping with the Aussie theme, he is heading to an AC/DC concert the night before.
Add the time difference and a few tequila sodas, and Cam has warned his Australian followers they may not get it until Sunday.
Next stop Australia?
After his first season following AFL from New York, Cam now wants to experience it in Australia.
“My dream is, because this is my first year actually doing AFL and sort of getting my sea legs of what the hell this is, next season I want to get flown out,” he said.
He wants to see the sport up close and experience the connection between the players and fans.
“Roam around with the people, and see the people up close, and maybe even touch the ball, or touch a man, touch a man with the ball,” he laughed.
“It seems closer. You guys seem closer to the action, and the players seem sort of closer to the people.
“Next year, that would be on my bucket list. Get my ass out there!”
If the AFL is listening, Australian fans might finally get the full Cam Loves Sports experience in person.
And perhaps we’ll hear “Who the hell is that?” reverberating around the MCG in 2027.
For the latest LGBTQIA+ Sister Girl and Brother Boy news, entertainment, and community stories in Australia, visit qnews.com.au. Find us on Facebook, Instagram and YouTube.
