ANZ Bank recently released a moving new advertisement encouraging more gay couples to hold hands in public.
The ad features a number of same-sex couples holding hands at a restaurant, a cinema and a bus stop. However, the couples hesitate and move apart when they see other people approach or react.
The bank will sponsor both the Sydney Gay and Lesbian Mardi Gras and the Auckland Pride this month. A spokesperson said, “Even in 2017, the simple act of holding hands is still difficult for some people – let’s change that and #HoldTight.”
ANZ also released research that found members of New Zealand’s LGBTI community were twice as likely (39 per cent) to feel uncomfortable holding their partner’s hand than non-LGBTI people (18 per cent).
Almost a third had been made to feel uncomfortable about that simple act because of negative responses from others.
Watch the “Hold Tight” video below:
Mardi Gras CEO Terese Casu says the research brings into the open issues members of the LGBTIQ community face daily.
“It’s a simple and loving gesture to hold your partner’s hand. However, for fear of discrimination, and experiences in violence and abuse – the reality is that many in the community still don’t feel safe.”
ANZ’s Managing Director of Corporate and Commercial banking, Mark Hand said all Aussies should feel safe holding hands.
“A simple gesture like holding hands in public is something all Australians should feel comfortable doing. Yet our research shows members of the LGBTI community are three times more likely to feel uncomfortable with this basic display of affection.”
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