A Japanese design firm has created a rounded-bottom beer bottle designed to be stuck in the sand at the beach, and please, do not put it anywhere else.
Kenji Abe, a Japanese design firm, has designed a glass beer bottle that has caused an internet stir.
Apparently, it is made so that you can stick into the sand on the beach.
With its rounded bottom, everyone is saying the same thing.
Just in case you find it on a shelf, please, PLEASE, do not put glass bottles anywhere up your privates.
Designed in 2023, Kenji Abe’s website says that the bottle’s rounded bottom allows it to be “stuck easily into the sand.”
But it looks like they are going viral for a completely different reason.
Who are we kidding?
This totally looks like a butt plug.

Enhance your beach beer drinking experiance.
The work was exhibited two years ago at AXIS GALLERY in Roppongi, Tokyo, as part of the 2nd International Conference on Design for Ocean Environments.
Being shared on Twitter in the past 24 hours, it has gained popularity for a different reason.
The description of the bottle states it’s for “drinking beer while gazing at the sea is special.”
“However, bringing a table to the sandy beach is challenging, and it is difficult to find a flat surface to place your bottle of beer.”
“Hence, the artist conceived this work, evoking the desire to stick a glass bottle of beer into the sand.
“Users can fully enjoy the sea, sandy beach, and blue sky with this work, enhancing the beach beer-drinking experience.”
In the inner monologue of Carrie Bradshaw, how has it taken two years for the internet to find this?

The internet is in meltdown.
And because we just can’t help ourselves.
Here are the best responses we have found on the net since the news of this ‘engineering brilliance’ dropped.
@rajalonghorn Well this is going to be a pain in the ass for all of us! #emstiktok #paramedicsoftiktok #emstok #emslife #emshumor #nursehumor #paramedichumor ♬ original sound – Amyzing Custom Creations
In the UK this will end up stuck in someone’s arse https://t.co/JvzkReWBB0
— Sandford Police Comms (@Sandford_Police) July 19, 2025
Coming soon to an ER near you. https://t.co/mjoDmvac1Y
— Dan Savage (@fakedansavage) July 20, 2025
The sand… pic.twitter.com/rPv8ZkZ4jI
— Antalicus (@AntalicusTV) July 21, 2025

My grandpa was right again. The Roman’s did it first pic.twitter.com/iiK89e2DnA
— Joe (@Joe5939) July 20, 2025
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