Target Pride supplier glad stock is off shelves

abprallen erik carnell pride target
Image: abprallenuk Instagram

Erik Carnell of Abprallen tells CNN he’s relieved his stock has been removed from the Target Pride range.

The London-based designer told CNN he originally felt ecstatic at the giant US retailer’s decision to stock his designs. Target chose a sweatshirt, tote bag and messenger bag from the Abprallen range, each emblazoned with a different phrase.

Satan respects pronouns

However, the right-wing backlash against the Target Pride range this year then zeroed in on a different Abprallen T-shirt with the phrase ‘Satan respects pronouns’. The T-shirt is not part of the Target Pride range.

Erik Carnell began to receive hundreds of hateful messages, including death threats. After similar activity directed at Target stores, the retailer removed some of the Target Pride range including the three Abprallen items.

Erik said he felt relieved.


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A post shared by Abprallen (@abprallenuk)

“The amount of backlash that I have gotten has been overwhelming. I just hope that this is the beginning of the end of the messages and the onslaught that I’m getting.”

While expected some backlash to the range, he never anticipated how bad it would be.

“I’m not naive. I absolutely knew that there would be negativity thrown my way. I understand that people are incredibly passionate with their hatred towards LGBT people. And the current political climate is one that tells those people that they are correct to feel that way.”

Fortunately, along with the backlash, Erik has also experienced community support.

Inundated with support

He said he received “so many beautiful, compassionate, loving messages. And when I’m in a better head space, I know how much that’s going to have a positive impact on me.”

Read More: The far-right’s boycott of the day – Target.

Far-right extremists have also threatened boycotts of products as varied as Bud LightDisneyM&Mssalad sandwiches and various sporting codes in recent years.

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Destiny Rogers

Destiny Rogers embarked on her career in the media industry immediately after high school, initially joining Mirror News, which later evolved into News Ltd. She fondly recalls editing Ian Byford's 'Passing Glances: A History of Gay Cairns' as one of her most fulfilling projects. Additionally, Destiny co-researched and co-wrote 'The Queen's Ball', chronicling the history of the world's longest-running continuous queer event. Her investigative work on the history of Australia's COON Cheese and Edward Coon culminated in the publication 'COON: More Holes than Swiss Cheese', a collaborative effort with Dr. Stephen Hagan. Destiny's journey at QNews began as a feature writer, and she was subsequently elevated to the role of Managing Editor of QNews Magazine in 2018. However, in July 2022, she decided to resign from this role to refocus on research and feature writing. For contact, please reach out at

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