ANZ has rebranded its Oxford Street branch in Sydney as GAYNZ and refitted it as a baroque-inspired celebration of LGBTI culture to salute its 10th year of sponsoring Mardi Gras.
It features two of the bank’s famous GAYTMs, ornate walls, a marbled floor and 16 unique, hand-painted murals inspired by the LGBTI community.
“Over the past few years we have had an incredible response to our GAYTMs, so it was only natural to take things to a new level to celebrate the milestone,” ANZ’s Australian Diversity Council chair Mark Hand said.
“GAYNZ is often used to describe us at Mardi Gras and we thought transforming the Oxford Street branch and naming it GAYNZ was a fitting way to demonstrate our continued support for the LGBTI community.”
ANZ is also collaborating with Twitter to develop a rainbow-coloured flag emoji, which will appear whenever a users tweets #GAYNZ on the social media platform.
To celebrate 10 years of support for Sydney Gay and Lesbian Mardi Gras and promote diversity, inclusion and respect for all – we transformed our Oxford Street branch into #GAYNZ. Check it out
Posted by ANZ Australia on Monday, February 22, 2016