Posts in tag

LGBTIQ Owned Business


pink dollar

The legendary pink dollar potentially enables the LGBTIQ+ communities to wield immense influence. Market researchers LGBT-Capital estimate our aggregate spending power as almost AU$5 trillion globally in 2019. In Australia, we spent over AU$95 billion. Corporations understand this. An increasingly digitised world provides oodles of data to inform advertising expenditures. That’s why we see promotions …