SOUTH AFRICA’S GAY RUGBY TEAM TACKLES HOMOPHOBIA IN BOLD AD CAMPAIGN


South Africa Gay Rugby Team Jozi Cats Group Shot

South Africa’s first ever gay rugby team is tackling gay stereotypes with an incredible anti-homophobia recruitment campaign that challenges homophobic slurs and concepts of masculinity.

Having only formed this year, the Jozi Cats have wasted no time in making their mark both on and off the field by creating an advertising campaign which sees the team members striking provocative poses while being labelled with anti-gay slurs.

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The players look tough and masculine in the photoshoot but the images, which the team posted to their Facebook page, are juxtaposed with them wearing tiaras, fairy wings and biting a pillow.

Despite being one of the world’s first countries to legalise same-sex marriage all the way back in 2006, homophobia remains rife in South Africa and it is hoped that the Jozi Cat’s message will be able to cut though in the rugby mad nation.

South Africa Gay Rugby Team Ad Campaign Photo (3)

South Africa Gay Rugby Team Ad Campaign Photo (4)

South Africa Gay Rugby Team Ad Campaign Photo (2)

South Africa Gay Rugby Team Ad Campaign Photo (1)

South Africa Gay Rugby Team Ad Campaign Photo (1)