If it’s not gay, then it’s not gay.
That’s the theme of a brilliant 30-second ad launched by New Zealand LGBT charity group Rainbow Youth, which aims to stop people using the word “gay” with a negative connotation.
The TV ad refers to a small change people can make in their daily lives to become a better ally of the LGBTIQ community.
“We chose to address something small that contributes to much larger issues – homophobia, biphobia and transphobia,” the group said on Facebook.
The video shows two farmers talking about a pie one of them has just dropped on the ground.
Nigel, the “pie dropper”, reacts to the incident by calling it “gay”. Another farmer tells him that, actually, it’s “deeply disappointing” that he’s dropped his pie, but “it’s not gay”.
Then, another farmer standing nearby enjoying a cup of tea makes a very matter-of-fact admission that he is “quite gay”, something Nigel did not know.
The ad has had a huge reaction on social media – and it seems like it is already working.
One Facebook user wrote: “Already – overheard two 11 year olds talking today. One said something was so gay, the other one shot back: is it gay though? It’s working!”
Many users have celebrated the point of the advert, with some parents saying they will now endeavour to teach their own children about not using the word “gay”.
Words can’t really explain – watch the video clip below: