Private health insurer Medibank’s new television ad campaign aims to “show the human truths often ignored in traditional campaigns”.
The campaign was filmed by award-winning documentary filmmaker Celete Geer, who was tasked to capture Australia as it really is – with all the unique configurations that form families and individuals in Australia today.
The ad features a wide variety of people and families – including a few same-sex couples and a breastfeeding mother.
The inclusive and respectful ad has been getting lots of attention, with many on social media thanking Medibank for featuring such a diversity of relationships.
“All the beautiful people in our new commercial are real people in their real homes going about their lives,” says Medibank.
“We recognise that people live and love differently and we are always seeking ways forward to provide the right cover and services for every kind of family and every kind of individual, for life.”
CLICK HERE to get an early look at the ad or watch the video below.