Proving once and for all that no-one knows her people better, Madonna teamed up with Grindr to give lucky fans a one-on-one Q&A via the hookup app on Valentine’s Day.
All the five lucky winners had to do to was take a break from chatting to Grindr’s spambots, wrap their head in black wire to recreate her new album Rebel Heart’s cover shot and post it as their profile picture with the hashtag #LivingForLove as their headline. Instant promo!
But the Grindr gab is just one cog in the wheel of the #UnaplogeticBitch’s relentless promo tour… earlier this month Madonna flashed her black thong on this year’s Grammy’s red carpet before thrilling the audience inside with her onstage Illuminati Minotaur ritual set to the tune of Rebel Heart’s lead single “Living For Love.”
A few days prior, Madonna snubbed YouTube to premiere her music video for “Living For Love” on popular picture messaging app Snapchat.
Rebel Heart is still set for a March 10 release, despite the catastrophic leaks online of all of the album’s songs which threw eager fans into a quandary over whether or not to listen. Team Madonna responded by rush-releasing a number of the tracks early.