Soft drink manufacturer SodaStream has released a cute campaign celebrating rainbow families during Pride Month, but aspiring Queensland politician Lyle Shelton isn’t happy about it.
June is Pride Month in the US and the company recently unveiled a special set of bottles and an animated video celebrating two pairs of same-sex parents and their children.
But the Australian Conservatives senate candidate and former Australian Christian Lobby leader took to his Twitter to blast the campaign.
“This also celebrates forced motherlessness, something civil society should never celebrate,” he said.
“But we are in a brave new world that crushes the rights of children & punishes anyone who does not celebrate the new [rainbow] world order.”
The video shows a man and woman spending a day at the park with two young girls, playing on swings and eating ice cream.
When all four return home, the man and woman part to two separate houses and embrace their respective spouses, revealing they’re actually two same-sex couples with one child each.
How are you getting punished?
— la vita e bella (@lavitaebella_au) June 27, 2018
Good grief. You really want to take us back to the 1950s.
— Smithian (@iansmith_adl) June 27, 2018
You are such a sad and pathetic person. Imagine having an issue with a child growing up with two loving parents.
— DisneyPrincess 🌈 (@OzGoofyPrincess) June 27, 2018
SodaStream CEO Daniel Birnbaum said in a statement he hoped the campaign would spread a message of love.
“SodaStream is proud to celebrate Pride month on a global scale,” he said.
“We are a company committed to forging and celebrating bonds across all nationalities, religions and sexual orientations.
“We hope this campaign will inspire communication and help us all join together to spread a message of love.”