Iris Apfel and H&M. FFS, don’t tell RuPaul

Iris Apfel H&M
Image: H&M

H&M this week released images from its collaboration with century-old style icon Iris Apfel. Hopefully, no one tells RuPaul who famously told a Drag Race contestant, “I don’t want to see any f_cking H&M.”

H&M announced the collaboration last year in honour of Iris Apfel’s 100th birthday. The images released Wednesday included shoes, kaftans, jackets and jewellery from the collection. H&M said in a press release all materials are either recycled or ‘more sustainably sourced’.

Iris Apfel began work as a copy runner for Women’s Wear Daily and later became an interior designer. Nine different US presidents hired Iris and her late husband for design projects at the White House.

Following her retirement, Iris Apfel became celebrated as a fashion icon, famous for her eclectic style, bright colours and chunky costume jewellery.

She’s a Barbie Girl

The Costume Institute of the Metropolitan Museum of Art staged an acclaimed exhibition of her clothing and jewellery in 2005. In 2018, she became the oldest person to have her own look-a-like Barbie Doll. Then, at the age of 97, Iris signed up as a model with global agency IMG.

The H&M collection features lots of layering and vivid rainbow colours just as one would expect from the fashion icon. And of course chunky statement pieces.

It all reflects her own philosophy of dressing to excite.

“The world is becoming so homogenized, it’s very boring. I think difference is what’s so interesting. Be yourself.”

Ann-Sofie Johansson, the creative adviser at H&M, said, “She shows that style is ageless and keep encouraging people to show who they are with fashion — and to have fun at the same time.”



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