FACEBOOK IDENTIFIES SIGNIFICANT RISE IN LGBT INTEREST


Facebook has revealed that Australians are coming out in droves – at least online.

By monitoring which of its 14 million Australian users changed the “interested in” field to reflect their sexuality, the social media network found those showing a same-gender interest, an interest in both genders or entering into a same-sex relationship on their profile nearly doubled last year.

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In the same period, the number of Australians who “liked” Australian LGBTIQ pages grew more than 20%.

Across the country, we observed large increases in fan growth of Australian LGBTIQ Facebook pages, which demonstrates an interest to hear from and engage with the issues that matter to the LGBTIQ community,” Facebook said.

In every capital city, the fan growth has either doubled or nearly doubled in terms of the number of fans of Australian LGBTIQ pages.”

More than a quarter of these fans live overseas with most support coming from the US, the UK, Thailand, Canada, New Zealand, the Philippines, India, Indonesia, Mexico, and Pakistan.

On Facebook, the topic of marriage equality was the 11th most talked about topic in Australia in 2015.