Hunky football star Cristiano Ronaldo has showcased yet another new range from his underwear brand CR7.
Cristiano stripped down for the shoot and let a lucky, lucky assistant douse him in rainbow paint, leaving him looking like he’s just finished the Color Run.
“At first I was nervous – it’s not every day that you have people throwing coloured pigments at you — but after five minutes I felt completely at home!” he said.
“By the end of the shoot it was everywhere — in my hair, all over my body, in my eyes! But it was a lot of fun and I love the final result.”
Scroll down to see the multi-coloured photos
Our bodies are a blank canvas and underwear is the first thing we put on, so why not start the day well and add a splash of colour to your life! @cr7underwear #cr7underwear A photo posted by Cristiano Ronaldo (@cristiano) on