Leading Australian underwear company aussieBum has come up with a cheeky idea to support the campaign to legalise same-sex marriage in Australia.
Indeed, aussieBum will donate 100% of profits from the sale of underwear in its Equality range to Australian Marriage Equality (AME). Then, AME will use the money to help convince more MPs to go public with their support. Despite a long road predicted ahead, AME believe the issue is reaching a tipping point.
Thus, aussieBum release the Equality range, emblazoned with marriage equality newspaper headlines.
“Stand and be counted!” the company says of its new range.
“That’s the message loud and clear with Equality – the latest hipsters and long-legged underwear from aussieBum.
‘With ultra comfort and form-hugging style, Equality makes a bold statement. Be true to your values with Equality the latest from the style gurus at aussieBum.’
aussieBum will donate 100 percent of profits from the sale of underwear in its Equality range to Australian Marriage Equality. Then, AME will use the money raised to help convince more MPs to go public with their support on the issue.
Singer/songwriter Elizabeth Rose will also donate profits from her new single ‘Division’ to Australian Marriage Equality.
Following the announcements, AME deputy director Ivan Hinton-Teoh thanked both for their support.
“It is increasingly likely that marriage equality will come up in parliament in 2015. Therefore, it is vital that the campaign is ready for the challenges that lay ahead.
“While our entire team volunteers their time, it’s imperative that we’re prepared. The support of regular Australians joining #TeamEqual, along with companies like aussieBum and talents like Elizabeth Rose is critical to our success.”
Say Yes to love
— aussieBum (@aussieBum) September 4, 2017
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