Can M&S outdo their Easter Eggplant this April?


easter eggplant santa's yumnut love sausage

Every year, Coles and Woolworths enact an annual post-Christmas bun fight to be first out with hot cross doughy rolls. But Britain’s Marks & Spencer have lifted Easter treats into a whole new ballpark. Following their Valentine’s Day Love Sausage and Santa’s Yumnut at Christmas, in 2021, the store released an Easter Eggplant.

Scroll down for images.

Despite the store making no reference to Easter in their marketing, the wily Twitterverse was straight onto them.

Some shoppers seem convinced of a certain naivety in the Marks & Spencer Seasonal Treats Naming Department. But we here at QNews are far more cynical. We suspect they know exactly what they’re doing. First, release a product that caters to broad-minded shoppers with an adult sense of humour. Then, say nothing and act innocent to avoid pissing off the more prudish.

After nibbling on the Love Sausage and getting Santa’s Yumnut all over their chin, shoppers will no doubt queue again for a giant Easter Eggplant. No word on any cream filling though the store advertises the treat as vegan so that seems unlikely.

Easter Eggplant and Nutkum

Of course, those wanting a creamier Easter Eggplant could add some of Turkey’s favourite hazelnut spread. Apparently, Nutkum (as pictured below) elevates the taste of ordinary buns when spread lavishly across them.

QNews checked the M&S online store and unfortunately, it appears they do not deliver any of their foodstuffs to Australia. Aussie consumers will have to source their own large vegan eggplants this Easter.

Rude Food and Naughty Baked Goods.

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Destiny Rogers

Destiny Rogers embarked on her career in the media industry immediately after high school, initially joining Mirror News, which later evolved into News Ltd. She fondly recalls editing Ian Byford's 'Passing Glances: A History of Gay Cairns' as one of her most fulfilling projects. Additionally, Destiny co-researched and co-wrote 'The Queen's Ball', chronicling the history of the world's longest-running continuous queer event. Her investigative work on the history of Australia's COON Cheese and Edward Coon culminated in the publication 'COON: More Holes than Swiss Cheese', a collaborative effort with Dr. Stephen Hagan. Destiny's journey at QNews began as a feature writer, and she was subsequently elevated to the role of Managing Editor of QNews Magazine in 2018. However, in July 2022, she decided to resign from this role to refocus on research and feature writing. For contact, please reach out at destinyr@qnews.com.au.

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