An Asia-Pacific spinoff of the popular Eurovision Song Contest has been formally announced.
While the format is still in development and is oddly titled Eurovision Asia, organisers say as many as 20 countries will come together each year and compete for a place in a live Grand Final.
“Countries from the Asia-Pacific region will be able to compete in their own version of the Eurovision Song Contest for the first time,” the official website reads.
“Each country will showcase their songwriting and performing talent to Asia and the world and compete to be crowned the winner of the first ever Eurovision Asia Song Contest.”
In a teaser video, glimpses of countries like China, the Phillippines and Thailand can be seen, as well as past footage of Australian Eurovision contestants Dami Im (pictured) and Isaiah Firebrace.
The Eurovision Song Content was launched in 1956 and sees singers from member countries of the European Broadcasting Union compete, but the show’s increasing popularity among Australian audiences has seen us enter the competition for the last three years.
It was reported last year that Australia’s Eurovision broadcaster SBS was working closely with Eurovision organisers on the possible spinoff.
“Asia Pacific has a spectacular music culture and is the perfect next step to extend the Eurovision brand, bringing its hugely popular appeal beyond Australian audiences and to the wider region,” SBS managing director Michael Ebeid said at the time.
The next Eurovision Song Contest will be held in May in Portugal’s capital Lisbon.
Watch the Eurovision Asia teaser video: