Andreja Pejić becomes first transgender model to head Bonds campaign


trans model Andreja Pejic models bonds
Photo: Bonds

Bosnian-Australian model Andreja Pejić has made history as the first transgender model to front a Bonds underwear campaign.

Andreja was this month named as ambassador for the underwear brand’s new Intimately range.

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“I am a ‘Bonds girl’, it’s insane — it’s not that I grew up thinking I could ever be one,” Pejic told news.com.au.

“It’s a beautiful campaign — I am just looking at the images now while we speak because I haven’t seen them yet — they are so nice with a diverse group of girls; it’s beautiful to see.”

Andreja commended the fashion industry as a whole for becoming more inclusive.

“The industry has shifted massively. When I started [modelling] about six years ago it was completely different,” she said.

“I am lucky with everything I got early on, but I did still feel like a bit of an alien.”

Andreja arrived in Australia from war-torn Serbia in 2000, when she emigrated with her mother at just eight years old. She began her journey to become her true self at age 13.

“It took a really long time to accept myself and be comfortable with what I saw in the mirror,” she said.

“Up until recently, I would say I would look in the mirror and would look for things that were wrong and to change and I had to train myself on how to look in the mirror and how to appreciate what was in front of me.

“Becoming a model doesn’t necessarily fix that, it makes it stronger because you’re more aware and there’s added pressure.

“It took time, I just started with being in my bra and panties and looking in the mirror and being more accepting with myself.”

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Her life changed when at the age of 16, when Andreja was scouted by a modelling agent when working at a local McDonald’s.

She’s since appeared on the covers of magazines like GQ and Vogue, making history as the first trans model to appear on both.

“I think I have had a very interesting career. I have been very lucky to travel the world and work with incredible people and brands,” she said.

“I have proved myself beyond just being a ‘label’ and it’s nice to finally be recognised for my work.”