AVERAGE EXPENDITURE OF READERS
• 75.9% spend $100 to $500 on music every three months
• 76.5% spend $100 to $500 on DVDs / Video / Movies every three months
• 32.2% spend over $1,000 on furniture and homewares on average over three months
• 25.7% would spend up to $1,000 on holidays in the next three months
• 26.9% would spend over $1,000 on holidays in the next three months
• 12.6% will spend up to $15,000 on a car this year
• 24.0% will spend between $15,000 and $29,000 on a car this year
• 18.9% will spend between $30,000 and $50,000 on a car this year
• 53.6% use a credit card ‘frequently’

ENTERTAINMENT AND DAILY LIVING
• 31.3% eat a meal in a restaurant at least once a week
• 30.6% attend a gym at least once a week
• 56.8% will travel interstate for a holiday
• 35.5% will travel overseas for a holiday
• 18.0% will rent a car
• 24.6% will start a new gym membership
• 51.9% wish to purchase a new DVD
• 54.1% will holiday in Queensland this year

ELECTRICAL APPLIANCES, HOME AND COMPUTER
• 17.5% own their own home
• 16.4% are paying off a home
• 47.0% are renting
• 43.7% will purchase new insurance
• 23.5% will purchase an investment property
• 39.9% will purchase a new home
• 26.2% wish to purchase a laptop
• 57.9% wish to purchase a home computer
• 72.7% will purchase or update their mobile phone
• 44.3% of home-owning readers will do home improvements

ORIENTATION
• 71% Gay
• 21% Lesbian
• 5% Bi-sexual
• 1% Transgender
• 2% Straight

GENDER
• 73.8% Male
• 26.2% Female

AGE
• 4.9% 16 - 18
• 23% 19 -24
• 32.8% 25 - 34
• 18.6% 35 - 44
• 20.7% 45+
• 2.7% Under 16

EMPLOYMENT
• 61.7% Full-time
• 11.5% Part-time
• 10.4% Casual
• 4.4% Contract/Freelance
• 12% Retired

PROFESSION
• 7.1% Business Owners
• 3.8% Senior Managers
• 6.6% Managers
• 11.5% Students
• 23.5% Professionals
• 4.4% Tradespeople

QUALIFICATIONS
• 25.7% University Qual.
• 31.7% College Qualification

statistics from QNews survey 2006 - sample base 680 people - next survey due 2009